You make sales, but can't see where your best opportunities are.
Understand which customers, products and segments deserve more of your attention.
Product & growth strategy · AnalyticsCatalina Cortés Gutiérrez
Find the right next step for your business.
I use your data, both the numbers and what your customers tell you, to find where what they need meets what your business needs to grow.
Let's talk about your business
Does your business face any of these challenges?
Customers buy once, but don't come back.
Find opportunities to improve repeat purchase, retention and loyalty.
You have plenty of ideas, but no clear priority.
Assess your opportunities and focus your resources on the initiatives with the most value.
You have data, but it doesn't turn into decisions.
Define what you need to measure and turn information into concrete actions.
How can I help?
Three areas where I can help you grow or improve your digital product.
- 01
Growth
Get more customers and keep the ones you have. I use your data to find where your growth is stuck (acquisition, conversion or retention) and what to do about it.
- 02
Digital product
Decide what to build or improve in your digital product, for whom and in what order, based on the impact it can have.
- 03
Analytics
Make sense of your data. I help you define what to measure and turn your numbers into decisions you can act on.
Experience
Creating and growing digital products mainly in Latin America and the US
2014–2017
Head of Localization at VoiceBunny
Early team (~20 people) · Founded by Alex Torrenegra
Led localization automation: launched 3 languages and built the base to scale to more
2018–2019
Product Lead at Datagran
Turned an ad tool into a B2B marketing suite
2019–2021
Product Manager at Merqueo
Led the digital product for the expansion into Mexico and Brazil
2021–2025
Senior PM at Firstleaf
Helped build the product function and led retention
2025
Product Manager at Tictuk
Multi-channel analytics for global restaurant brands
2025–2026
MSc Business Analytics at Warwick
3rd in the UK, 13th worldwide (QS 2026)
Latest
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Ideas & talks
A practical look at where product, data and business meet.
Article · Substack · Oct 9, 2026 (in Spanish)
No fuerces una decisión permanente cuando tus clientes quieren descansar de tu suscripción
A practical approach to temporary cancellations: how to design a temporary exit for customers who don’t really want to cancel their subscription.
Read on Substack
Article · Substack
Launch One Country, Build for Ten
A practical approach to product internationalization in retail
Read on SubstackWebinar · Coderhouse · 3 Jan 2021 (in Spanish)
Metodología de GROWTH MARKETING🚀 = 4 Fases y Buenas Prácticas
Learn the Growth Marketing fundamentals with this webinar.
Watch on YouTube
Article · Substack (in Spanish)
El riesgo de no separar tus datos al analizarlos: más suscriptores, ¿menos escuchas en podcasts?
Business Data Lessons #1: how a trend reversed once data from 5,400 podcasts was split by genre.
Read on SubstackA bit about me
Give me a messy problem and good data, and I'll happily lose track of time.
I'm a language-learning enthusiast who loves getting to know new cultures: three languages learned, and now going for a fifth with Duolingo!
I've also done 90 hours of coach training, because great products start with teams that think clearly.
Off the clock: hiking, meditating and volunteering. I believe in giving back.
- 🇨🇴 🇩🇪 🇫🇷 🇬🇧 Lived in 4 countriesLanguage learner
- Hiking & meditationVolunteer
Your next big decision starts with a conversation.
I combine hands-on experience growing products and businesses in Colombia, Latin America and the US with an MSc in Business Analytics from Warwick Business School, ranked 3rd in the UK. If you have a customer, growth or data challenge, let's talk.
Tell me what challenge you're trying to solve, and let's explore whether I can help.